Sanjit Patel
Copy That Connects
Words That Convert
I'm a conversion copywriter who helps vegan coaches, supplement companies and brands connect with their ideal customers, build trust, and drive sales.
Conscious Copy in Action
NeuroGrove Website Homepage
NeuroGrove Product Page
NeuroGrove 3 Part Email Sequence
NeuroGrove 3 Blog Post
Earthbound Ethos Long-Form Sales Page (Vegan Coach)
Herbivore Strength Co. Social Media & Lead Magnet (Vegan Fitness)
Let's Bring Your Mission to Life
Your next chapter starts with a conversation. I'm excited to hear about your vision and explore how we can use the power of words to grow your impact. Tell me a little about your project below, and I'll get back to you soon.
NeuroGrove Website Homepage
THE BRIEF
My client, 'NeuroGrove,' needed homepage copy for their premium nootropic supplement. The goal was to establish immediate scientific credibility and convert a skeptical audience of vegans and biohackers by highlighting its plant-powered, clinically-studied formula.
MY SOLUTION
I structured the copy to first pre-empt skepticism by immediately pairing an aspirational cognitive benefit with a foundational trust signal: an aspirational headline backed by the immediate credibility of 'Clinically Studied.' I used benefit-driven language that speaks to both immediate performance ('laser-sharp focus') and the audience's core values ('100% vegan'), while the dual CTAs and science-focused benefit bullets are designed to build trust and justify a premium position before the user even sees the product.
THE FINAL COPY
Unlock Your Mind's Potential. Plant-Powered, Clinically Studied. 🧠Finally, laser-sharp focus and sustained mental energy, powered by nature's most potent cognitive enhancers - zero synthetic additives, 100% vegan.
🍃 100% Vegan & Non-GMO
🔬 Third-Party Tested for Purity
🏭 Made in a GMP-Certified Facility
❤️ Dairy, Soy & Gluten-FreePerform at Your Peak, Naturally. ⚡🧠 Enhance Memory & Recall
Fortify your neural pathways for faster learning and effortless recall, even under pressure.🎯 Improve Concentration & Flow
Sustain deep focus for hours, cutting through distraction and achieving a state of flow more easily.🌿 Support Long-Term Brain Health
Nourish your neurons with neuroprotective compounds to support cognitive function for years to come.Nature's Cognitive Blueprint, Perfected. 🌱
We harness the most clinically-researched botanicals, sourced for maximum potency and bioavailability.🍄 Organic Lion's Mane Mushroom
Stimulates the production of Nerve Growth Factor (NGF), essential for neuron health and cognitive function.The NeuroGrove Difference: We use a full-spectrum, water-extracted organic Lion's Mane to ensure you receive the complete spectrum of beneficial compounds.🌿 Synapsa® Bacopa Monnieri
Patented, clinically-studied form of Bacopa shown to improve information processing and support memory retention.The NeuroGrove Difference: By using the Synapsa® brand, we guarantee a consistent, effective dose backed by human clinical trials.Join Thousands Rediscovering Mental Clarity 💫"As a software engineer, my mind is my most important tool. After two weeks on NeuroGrove, the 'background noise' quieted down. I get into a state of flow faster and maintain my focus for hours. This is the clean, effective mental edge I was looking for."
- Mark T., San Francisco"I was skeptical about 'natural' nootropics, but the science won me over. No jitters, no crash, just clear, sustained energy. My recall in meetings has never been sharper. It's a game-changer."
- Chloe R., LondonReady to Elevate Your Cognitive State? 🚀Join the NeuroGrove community and invest in your mind's potential. Clean fuel for your brain, backed by science.
Frequently Asked Questions▸ When will I feel the effects?Many users report a difference in focus and mental calm within hours. Benefits for memory and long-term brain health are cumulative, with peak results after 2-3 weeks of consistent use.▸ Is NeuroGrove safe?Yes. Our formula is made with GRAS ingredients in a GMP-certified facility and is third-party tested. As with any supplement, consult your healthcare provider if you have a medical condition.▸ What is your refund policy?We stand by our product. If you are not satisfied, return your first empty bottle within 30 days for a full refund.NeuroGrove
Fuel Your Mind. Naturally.Connect with Us
NeuroGrove Product Page
THE BRIEF
My client, 'NeuroGrove,' needed a high-converting product page for their premium nootropic formula. The goal was to justify the price by deeply explaining the complex science in an accessible way, overcome skepticism with robust trust signals, and drive 'Add to Cart' actions from their health-conscious audience.
MY SOLUTION
I structured the page to first validate the user's frustration with mental fog before presenting NeuroGrove as the sophisticated, science-backed solution. The copy immediately leads with clinical credibility and vegan values to disarm skepticism, uses layered trust signals like third-party testing and a guarantee to de-risk the purchase, and translates complex nootropic science into tangible benefits like 'flow state' and 'effortless recall' to justify the premium price.
THE FINAL COPY
NeuroGrove: Clarity & Focus Formula 🧠The End of Mental Fog, The Beginning of Unwavering Focus. ✨⭐️⭐️⭐️⭐️⭐️ 4.9/5 Stars (See 1,243 Reviews)$44.99 | One-Month Supply (60 Vegan Capsules)
🍃 Vegan & Non-GMO | 🔬 Third-Party Tested | 🏭 GMP Certified | 🇺🇸 Made in the USA🧠 Laser-Sharp Focus & Mental Energy
📚 Enhances Memory & Information Recall
🌿 100% Plant-Powered & Vegan-Friendly
⚡ Sustained Clarity, No Jitters or Crash
🔬 Clinically Studied IngredientsIn a world of constant distraction, your most valuable asset is your focus. NeuroGrove is a precision-engineered nootropic blend, harnessing the most clinically validated plant-based ingredients to deliver clean, sustained mental energy. This isn't a stimulant; it's fuel for your cognition.How to Use: For best results, take two (2) capsules daily with a morning meal. Consistent use is key to experiencing the full, cumulative benefits.The Science of Clarity: Nature's Cognitive Blueprint, Perfected. 🔍We believe you deserve to know exactly how our formula works.🍄 Organic Lion's Mane Mushroom
Stimulates the production of Nerve Growth Factor (NGF), the "master gardener" for your brain cells, helping them repair, connect, and communicate more effectively.
Our Why: We use a high-potency, full-spectrum extract to support the long-term health of your brain's very infrastructure.🌿 Synapsa® Bacopa Monnieri
This ancient Ayurvedic herb works cumulatively to improve information transmission between your neurons, forming the foundation of memory and recall.Our Why: We chose the patented Synapsa® brand for its proven bioavailability. While Lion's Mane builds the "roads," Bacopa helps the "traffic" flow faster.
(A visual "Supplement Facts" panel would be placed here)Real Results from the NeuroGrove Community. 💬"As a PhD student, this has been a game-changer. The mental fog is gone, and I can write for hours with intense focus. I don't get the afternoon crash I used to get from coffee."
- Dev W.| Verified Purchase"I was skeptical, but the science won me over. After 3 weeks, my recall in meetings is sharper and I feel 'on' all day without any jitters."
- David L. | Verified Purchase
Our Commitment to Your Clarity. 🤝We back NeuroGrove with our 30-Day "Mental Clarity" Guarantee.
If you don't feel a noticeable difference in your focus, memory, and mental energy, simply contact us for a full refund.Ready to Invest in Your Mind's Potential? 🚀
$44.99 | One-Month Supply (60 Vegan Capsules)
🍃 FREE Shipping on all US Orders
💳 Secure Checkout | 🔒 SSL Encrypted
NeuroGrove 3 Part Email Sequence
THE BRIEF
My client, 'NeuroGrove,' needed a 3-part welcome sequence for new subscribers. The goal was to build a foundation of trust by blending the founder's personal story with accessible science, use authentic social proof to validate the experience, and strategically drive first-time purchases with a limited-time welcome offer.
MY SOLUTION
I structured this 3-part sequence to guide the subscriber on a journey from emotional connection to logical conviction. Email 1 builds a human foundation with the founder's authentic story. Email 2 transitions to intellectual trust, translating complex science into a simple, powerful metaphor ('the neuron gardener'). Finally, Email 3 provides social validation and a risk-reduced offer, creating a compelling reason to act now. The copy is consistently intelligent, trustworthy, and aspirational, mirroring the brand's premium positioning.
THE FINAL COPY
Email 1: Welcome & The Story
Subject: Welcome to the Grove, Sarah! A note from our founder.Hi Sarah,Welcome to NeuroGrove. I'm Alex, the founder.There was a time in my previous career as a software engineer where I thought the only path to high performance was paved with caffeine and adrenaline. My focus was frayed, my memory was hazy, and I was constantly battling brain fog. I knew my mind was capable of more, but I was burning the wrong fuel.I became obsessed with finding a better way. A solution that worked with my biology, not against it. My research led me to the profound power of adaptogenic herbs and functional mushrooms. But the market was a contradiction: products were either full of synthetic stimulants or contained unproven, low-quality ingredients.So, I built what was missing. NeuroGrove is the clean, potent, and plant-powered cognitive enhancer I needed but could never find. It’s the culmination of years of research and a deep belief that peak mental performance shouldn't come at the cost of your long-term health.We’re more than a supplement; we’re your partner in achieving sustainable clarity.Tomorrow, I’ll pull back the curtain on the brilliant science behind our star ingredient.To your clarity,
Alex
Founder, NeuroGrove
Email 2: The Science Made Simple
Subject: 🧠 The "Neuron Gardener" Inside NeuroGroveHi Sarah,Yesterday, I shared our "why." Today, let's explore the "how" by diving into one of our foundational ingredients: Organic Lion's Mane Mushroom.You might be curious: how does a mushroom translate to mental clarity?The answer lies in a remarkable protein called Nerve Growth Factor (NGF). Consider NGF the master gardener of your brain. It’s essential for nurturing the health, maintenance, and growth of your neurons.Modern life - stress, poor sleep, inflammation - can slow your brain's natural production of NGF. Lion's Mane is unique because it contains bioactive compounds (hericenones and erinacines) that cross the blood-brain barrier and naturally stimulate your brain to produce more of it.In simple terms: Lion's Mane helps your brain cultivate its own garden of neurons. This leads to:
Sharper recall and memory
Improved cognitive resilience under stress
Foundational support for long-term brain health
We insist on a high-potency, organic, full-spectrum extract to ensure you receive these profound benefits. This is where nature's intelligence meets modern neuroscience.Tomorrow, get ready for a special welcome offer and hear from people like you who have experienced the shift.
Best,The NeuroGrove Team
Email 3: Social Proof & Offer
Subject: Your Brain, Upgraded? See What's Possible →Hi Sarah,Understanding the science builds confidence. Hearing the results builds belief.This is what the NeuroGrove difference looks like in real life:"As a lead product manager in the tech space, my job is to make critical decisions under pressure, all day long. Before NeuroGrove, my mental energy would be completely depleted by 3 PM, leading to rushed choices and 'decision fatigue.' After incorporating NeuroGrove, the biggest shift has been the preservation of my cognitive resources. I maintain a calm, strategic clarity through back-to-back meetings and complex problem-solving sessions. It's not about being 'wired'. It's about having a deep, sustained mental endurance that allows my best thinking to last from the first cup of coffee until I log off."
Stephany R., 34 | Verified CustomerStories like Stephany’s are our driving force. That quiet confidence, that sustained energy, that unlocked potential. This is what we want for you.Ready to experience the difference for yourself?
This exclusive welcome offer is valid for the next 7 days.Thank you for trusting us with your cognitive wellness.The NeuroGrove Team
NeuroGrove 3 Blog Post
THE BRIEF
My client, 'NeuroGrove,' needed a top-of-funnel blog post to attract individuals searching for solutions to mental fatigue. The goal was to establish authority by providing genuine value, empathetically guide the reader from identifying their problem to trusting our solution, and naturally position their nootropic formula as the most effective, science-backed remedy.
MY SOLUTION
I structured this blog post to first create a powerful 'aha moment' for the reader by vividly detailing the 5 frustrating signs of brain fog, making them feel seen and understood. I then used accessible science to validate their experience and build authority, before presenting a natural, multi-pronged solution. The copy is empathetic and educational, strategically positioning the targeted nootropic solution not as a quick fix, but as the logical, science-backed conclusion to their search for clarity.
THE FINAL COPY
5 Signs You're Experiencing Brain Fog (And How to Fix It Naturally)Feeling mentally fuzzy? You're not alone. Discover the 5 most common signs of brain fog and learn actionable, natural strategies to reclaim your focus, memory, and mental clarity.You pour a fresh cup of coffee, sit down at your desk, and open your laptop, ready to conquer the day. But instead of clarity, you’re met with a mental static. Your to-do list feels overwhelming, you can’t recall the name of that client you just spoke to, and your motivation has been replaced by a pervasive sense of "blah."If this sounds familiar, you’re not alone, and you’re not losing your mind. You’re likely experiencing brain fog.Brain fog isn't a clinical diagnosis on its own, but rather a telling constellation of symptoms describing a state of mild cognitive impairment. It’s a frustrating mental fatigue that clouds your thinking, dampens your focus, and makes even simple tasks feel arduous. It's your brain running on a dial-up connection in a high-speed world.The good news? Brain fog is often your brain’s way of asking for support, and it’s usually reversible with a few strategic, natural interventions. Let’s first identify the signs, so you can be sure of what you’re dealing with.
The 5 Tell-Tale Signs You Have Brain Fog
1. The "Tip of the Tongue" Phenomenon
We all have moments of forgetfulness, but with brain fog, it becomes a frequent, frustrating pattern. This goes beyond misplacing your keys. We’re talking about consistently struggling to retrieve common words, the names of acquaintances, or why you walked from the kitchen to the living room.
What's Really Happening? This is often a hiccup in your brain's executive function and memory retrieval processes. Your brain has the information, but the "fog" is slowing down the neural pathways needed to access it. Factors like poor sleep and high stress (which elevates cortisol, a known memory disruptor) can impair the efficiency of your hippocampus - the brain's memory centre.
2. Mental Fatigue, Even After Rest
You clocked a solid 8 hours, but you wake up feeling like you never went to bed. That "tired but wired" feeling becomes your default state. You struggle to "get going" in the morning and hit a crushing wall of fatigue by mid-afternoon.
What's Really Happening? This isn't just about sleep quantity; it's about sleep quality. If you're not cycling properly through deep sleep (when your brain cleanses metabolic waste) and REM sleep (when it processes memories), your brain never gets the full restoration it needs. This leads to a fundamental energy deficit at a cellular level.
3. Difficulty Concentrating
In a world of constant notifications, a little distraction is normal. But with brain fog, your focus feels shattered. You find yourself reading the same paragraph three times, jumping between unfinished tasks, and unable to enter a state of "flow." Your mind feels like a browser with 50 tabs open, and half of them are frozen.
What's Really Happening? This points to dysregulation in your prefrontal cortex, the command centre for your attention. Neurotransmitters like dopamine and norepinephrine, which are crucial for maintaining focus, may be out of balance. When your brain is overwhelmed or under-nourished, sustaining concentration becomes its first casualty.
4. Feeling "Overwhelmed" by Simple Tasks
What used to be routine - like planning your week, organising a meeting, or even deciding what to make for dinner - now feels mentally taxing and complex. You may procrastinate on small decisions because the cognitive load feels too heavy.
What's Really Happening? This is a classic sign of reduced cognitive bandwidth. Your brain’s resources are being diverted to handle underlying issues (like inflammation or stress), leaving less processing power for day-to-day executive functions. It's a signal that your mental capacity is maxed out.
5. Low Motivation & Creativity
The spark is gone. You feel mentally "blah" and uninspired. Projects that once excited you now feel like burdens, and generating new ideas feels like trying to draw water from a dry well.
What's Really Happening? Motivation and creativity are tightly linked to neuroplasticity. Your brain's ability to adapt and form new connections. When brain fog sets in, neuroplasticity can suffer. This, combined with potential dips in motivating neurotransmitters like dopamine, can leave you feeling stuck in a mental rut.
How to Fix It Naturally: Your Roadmap to Mental Clarity
The key to clearing the fog is to address the root causes, not just mask the symptoms with more caffeine. Here is your actionable plan.
1. Prioritise Sleep Hygiene (The Non-Negotiable Foundation)
Think of sleep as your brain's nightly power wash. It's when it clears out neurotoxic waste and consolidates memories.
Actionable Tips:
Create a Ritual: Dim the lights an hour before bed. Put your phone on "Do Not Disturb" and leave it outside the bedroom.
Be Consistent: Go to bed and wake up at the same time, even on weekends.
Optimize Your Environment: Keep your room cool, dark, and quiet.
2. Make Key Nutritional Tweaks (Fuel for Your Neurons)
Your brain is 60% fat and requires specific nutrients to function optimally.
Actionable Tips:
Focus on Anti-Inflammatory Foods: Incorporate berries, leafy greens, nuts, and turmeric. Chronic inflammation is a major contributor to brain fog.
Prioritise Omega-3s: Found in flax seeds, walnuts, and algae oil, these fats are crucial for building and protecting brain cells.
Stay Hydrated: Dehydration can immediately impair attention and memory. Drink water consistently throughout the day.
3. Actively Manage Your Stress (Calm the Nervous System)
Chronic stress keeps your body in "fight or flight" mode, flooding your system with cortisol, which is toxic to brain cells in high amounts.
Actionable Tips:
Mindfulness & Meditation: Even 5-10 minutes a day can help train your brain to let go of distracting thoughts.
Walk in Nature: "Green exercise" has been shown to lower cortisol levels and improve mood and focus.
Breathe Deeply: When feeling overwhelmed, try box breathing (inhale for 4, hold for 4, exhale for 4, hold for 4).
4. Consider Targeted Nootropics (Direct Cognitive Support)
Sometimes, diet and lifestyle need a powerful ally. This is where plant-based nootropics can be a game-changer. These are natural compounds that provide specific, targeted support for cognitive function.
The NeuroGrove Approach:
We believe in supporting the brain's own innate systems with the most potent, clinically-studied botanicals.
Lion's Mane Mushroom: This isn't just a trend; it's a cognitive powerhouse. Lion's Mane is unique for its ability to stimulate the production of Nerve Growth Factor (NGF). Think of NGF as a master gardener for your brain, encouraging the growth and maintenance of your neurons. This directly supports memory, recall, and the long-term health of your brain's infrastructure - The very systems compromised by brain fog.
Bacopa Monnieri: An ancient Ayurvedic herb, Bacopa works cumulatively to enhance the communication between your neurons. It supports synaptic health, which is the foundation of memory formation, learning, and focus. While Lion's Mane helps maintain the "roads" in your brain, Bacopa helps the "traffic" (information) flow faster and more efficiently.
A synergistic blend of these ingredients, like the one found in NeuroGrove, provides a comprehensive approach: supporting both the immediate clarity needed to power through your day and the long-term health of your cognitive ecosystem.
Reclaim Your Mental Clarity
Brain fog doesn't have to be your new normal. By recognizing these signs and taking proactive, natural steps from prioritising sleep to nourishing your brain with the right compounds, you can lift the fog and rediscover the sharp, focused, and vibrant version of yourself.Your mind is your most valuable asset. It’s time to give it the clean, focused support it deserves.Ready to experience the clear-minded difference of plant-powered nootropics?
Explore NeuroGrove and learn how our formula is designed to combat brain fog at its root.
Earthbound Ethos Long-Form Sales Page (Vegan Coach)
THE BRIEF
My client, 'Earthbound Ethos,' needed a powerful long-form sales page for their $497 '30-Day Vegan Reset' coaching program. The primary objective was to convert their warm audience of aspiring vegans who had struggled to maintain their lifestyle. The copy was strategically crafted to project confident authority, systematically reframe past failures as a lack of a proper system, and overcome key objections regarding sustainability and cost, ultimately driving high-value enrolments and establishing a compelling brand voice.
MY SOLUTION
I architected this page to function as a persuasive funnel, first validating the prospect's frustration before presenting the program as the inevitable solution. The copy opens by aggressively targeting the emotional state of the "failed vegan" - the overwhelm, guilt, and social anxiety to create immediate resonance. I used direct, systemic language and benefit-driven transformations to reframe their pain as a solvable equation, not a personal failing. Social proof and a robust guarantee were placed strategically to de-risk the investment, while the tiered pricing structure makes the $497 commitment feel accessible. The voice is consistently authoritative and confident, speaking to an audience that respects clarity and decisiveness over hand-holding.
THE FINAL COPY
The 30-Day Vegan Reset: Stop Trying, Start Thriving
Are you tired of just "trying" to be vegan? What if, in just 30 days, you could finally thrive - not just in your diet, but in your energy, your skin, and your impact? Imagine closing this page knowing you've finally cracked the code.Let's be honest. You started with so much excitement. You bought the tofu, you pinned the recipes, you felt that spark of a healthier, more compassionate life.But now? You’re staring at a block of tofu wondering what the heck to do with it. You’re overwhelmed by conflicting information online. Is soy good or bad? Do I need a dozen supplements? You’re tired of the same three meals, and your family is rebelling against another "weird" vegan experiment. You feel that quiet guilt when you "slip up" because it was just… easier.You see other vegans who make it look effortless and wonder, "What's wrong with me? Why is this so hard?"Let's be clear: Nothing is wrong with you. You’re not lacking willpower. You’re lacking a system. You’re missing a guide who’s been exactly where you are and a community to cheer you on.
And staying stuck in this cycle doesn't just mean another failed attempt. It means missing out on the person you’re meant to become.
The person who wakes up energized, without an alarm clock.
The person whose skin glows so brightly, people ask what you’re using.
The person who feels a deep, quiet pride with every meal, knowing your choices are aligned with your values.
The person who feels at home in their own body and their own life.
This isn't just about removing animal products. This is about claiming the vibrant, energetic, and purposeful life that's waiting for you on the other side of confusion.Now, imagine 30 days from now… opening your fridge and feeling inspired, not intimidated. Ordering from any menu with total confidence. Feeling a surge of energy that carries you through your day. Knowing, without a doubt, that you are living your values with every single bite.This is the reality we create inside The 30-Day Vegan Reset.This isn't another e-book or a confusing meal plan. It’s a done-for-you roadmap and a supportive community, designed to transform you from a frustrated beginner into a confident, thriving vegan.We’ve broken down everything into a simple, 4-phase journey:
FOUNDATION WEEK: We "Veganize" Your Kitchen. No scary, unfamiliar ingredients. We’ll use a simple pantry checklist to transform your kitchen into a vegan powerhouse, using foods you already know and love.
BUILD WEEK: Master the Core Meals. We’ll build your personal "go-to" recipe repertoire for breakfast, lunch, and dinner so you never have to wonder, "What's for eating?" again.
THRIVE WEEK: Navigate the Real World. We tackle dining out, reading labels, and handling social situations with grace and confidence. No more anxiety at family BBQs!
RADIATE WEEK: Lock In Your New Lifestyle. This is where it all clicks. We fine-tune your nutrition for glowing health and solidify the habits that make this new lifestyle stick for good.
When you join the 30-Day Vegan Reset, you get immediate access to everything you need to succeed:
The Reset Roadmap™: Our beautiful, step-by-step digital guide that walks you through each phase with zero overwhelm. (No more info-bingeing!)
Weekly Live Group Coaching with Me: Get your personal questions answered in real-time. This is where breakthroughs happen.
The "No-Brainer" Meal Plan & Recipe Vault: Dozens of delicious, family-approved recipes that are quick, easy, and packed with flavour. (Goodbye, bland salads!)
Private "Thrivers" Community Access: Your safe space to share wins, get support, and make friends who "get it." You are not doing this alone.
Confidence Kit" Bonuses:
The Dine-Out Decoder: Your guide to ordering at any restaurant.
The Supplement Simplicity Guide: Exactly what you need, no more, no less.
The 5-Minute Mindset Shifts: Audio sessions to overcome mental blocks.
But don't just take my word for it. This is what transformation sounds like:"Before the Reset, I was the 'cheese-and-eggs' vegetarian for 10 years who couldn't make the final leap. Now? I'm 100% confidently vegan. The weight I'd been carrying both physically and emotionally is gone. I did it!"
- Kevin. N., Reset Graduate"The community was everything. I went from being the 'difficult' one at family dinners to the one everyone asks for recipe tips! I've never felt more proud of myself."
- Michelle. P., Reset GraduateYou have a choice to make.
You can close this page and go back to the cycle of trying, failing, and feeling like you're not "good enough" to be vegan.Or, you can decide, right now, that your time has come.This is your moment to trade confusion for confidence. To trade guilt for pride. To trade feeling tired for feeling truly, vibrantly alive.You don't need more willpower. You need a better way.That better way is The 30-Day Vegan Reset.Join us today for an investment of $497 (or 3 manageable monthly payments of $187).And you are completely protected. Our guarantee is simple: If you complete the program, do the work, attend the calls, engage with the community, and don't feel radically more confident and energized in your vegan lifestyle by Day 30, we will gladly refund your investment.We've addressed the common questions:I'm too busy! Is this really for me?
Absolutely. This program is designed for busy people. The meals are quick, the lessons are digestible, and the structure eliminates decision fatigue. We give you back your time and energy.What if I've tried and failed before?
Then you are our perfect candidate! This program was built for you. We address the "why" behind the slip-ups, the lack of support, the confusion, the impractical plans and replace it with a sustainable system.Is this program right for me if I'm not a beginner?
The Reset is designed for those transitioning or struggling in their first year. If you're a seasoned vegan, this might be too foundational for you.Choosing what's for dinner is hard. Choosing a life of vitality, purpose, and confidence shouldn't be.Your place in the 30-Day Vegan Reset is waiting. Let’s get you thriving.
On the next page, you will securely complete your enrolment and get immediate access to the Thrivers Community and your Welcome Kit. We are so excited to welcome you!
Herbivore Strength Co. Social Media & Lead Magnet (Vegan Fitness)
THE BRIEF
My client, 'Herbivore Strength Co.,' identified a significant and underserved niche within the vegan community: individuals who were committed to their ethical and health choices but felt their fitness aspirations were being limited by nutritional confusion and a lack of targeted guidance. They tasked me with developing a full-funnel marketing campaign from the ground up to successfully launch their flagship offering, the 'Swole & Soulful' coaching program. The overarching goal was multifaceted; we needed to directly confront and dismantle the outdated "skinny vegan" stereotype, which served as a major psychological barrier for their target audience. This required the creation of a uniquely humorous and unapologetically direct "no-BS" brand voice that would resonate deeply while building immediate trust and credibility. The core strategy to achieve this involved crafting a highly relatable and value-packed social media lead magnet designed to address protein and muscle-building concerns head-on, which would then be supported by a dynamic, high-energy email sequence to nurture leads, demonstrate the program's transformative potential, and ultimately guide a initially skeptical audience toward a confident purchasing decision.
MY SOLUTION
I engineered this campaign to function as a complete personality-driven funnel, starting with a relatable punchline on social media and ending with a powerful, no-BS offer. The copy immediately hooks the audience by validating their frustration with the "skinny vegan" stereotype and the overwhelming confusion of online fitness advice. I used a humorous, irreverent tone ("No Bull, Just Results") to build an instant, genuine connection and differentiate the brand from the overly serious fitness industry. The lead magnet and emails are designed to feel like advice from a trusted, hype-bestie, using conversational language and strategic swearing to build rapid rapport before transitioning into a direct, high-energy pitch that frames the coaching program as the logical, powerful solution to their struggles.
THE FINAL COPY
The "Swole & Soulful" Campaign
Herbivore Strength Co.
Tagline: Building Biceps & Banishing Bullsht.
Brand Voice: Your hype-bestie who cusses a little, lifts a lot, and knows that plants can fuel monstrous gains.
Asset 1: Instagram Carousel Post (The Hook)
(Slide 1)
Visual: A hilarious split-screen. Left side: a scrawny, sad-looking person holding a tiny dumbbell. Right side: the same person, flexing confidently, surrounded by vibrant plant-based food.
Text: Tired of the "Skinny Vegan" Stereotype? 😥💪(Slide 2)
Visual: A chaotic, messy kitchen with a person looking overwhelmed.
Text: Let's be real. You're drowning in conflicting advice. "Eat more tofu!" "Soy is evil!" "Where do you get your protein?!"
It's enough to make you want to live on sad salads and disappointment.(Slide 3)
Visual: A clean, simple image of a delicious, protein-packed Buddha bowl.
Text: It's time to build a body you're proud of, powered by plants.
Swipe up or hit the link in our bio to grab our FREE guide: "5 No-BS Meals for Monstrous Vegan Gains." Let's get this bread. (The whole-grain, protein-packed kind). 🍞
Asset 2: Lead Magnet (The "No-BS" Guide)
Title: The "No-BS" Guide to 5 Vegan Meals for Monstrous Gains(Inside the PDF)
Page 1: Cover
Headline: Tired of Eating Like a Rabbit?
Sub-headline: Here are 5 stupidly simple meals to fuel your lifts and finally see the f*cking gains.Page 2: Intro
Headline: Let's Cut the Crap.
Body: You didn't go vegan to get weak. You did it to be a badass. But building muscle on plants requires a different playbook. This isn't a kale-smoothie manifesto. This is your cheat code. These meals are packed with protein, easy to make, and will actually keep you full.
No bullsh#t, just results.Meal Example: "The 'You-Won't-Miss-Chicken' Burrito Bowl"Hook: So good, it'll make a carnivore question their life choices.Why it Works: "This isn't just a meal; it's 35 grams of protein that will slap your hunger in the face and leave your muscles singing."(The PDF would continue with 4 more meals in the same humorous, hype-driven tone.)
Asset 3: Welcome Email Sequence
Email 1: Delivery & Vibe Check
Subject: Your gains are waiting... 💪Hey Simon,Your FREE "No-BS Guide to 5 Vegan Meals for Monstrous Gains" is attached. Go on, download it. I'll wait.This is your first step toward shutting down every person who ever asked you, "But where do you get your PROTEIN?!" with nothing but a confident flex.The "God-Tier Lentil Loaf" on page 4 is a personal favorite. It's a game-changer.Get ready to feel stronger,Coach Kai
Founder, Herbivore Strength Co.
Building Biceps & Banishing Bullsht.*t
Email 2: The Problem & The Pitch
Subject: The truth your gym bros won't tell you.Hey Simon,Let's get real for a sec. The "Skinny Vegan" thing isn't your fault.You're probably doing your best with the confusing, contradictory advice from the internet. But "doing your best" is exhausting. You're left guessing, frustrated, and not seeing the results you deserve.This is exactly why I created the Swole & Soulful Protocol, our 8-week group coaching program.This isn't just a meal plan. It's your fucking blueprint.We give you:
The Training System: No fancy equipment needed, just the will to get strong.
The No-BS Nutrition: A simple, flexible plan to hit your protein goals without living in the kitchen.
The Unshakable Community: A squad of plant-based lifters who get it.
You've got the guide. Now, imagine having that level of clarity for every single meal and every single workout for the next 8 weeks.If you're ready to turn "trying" into "transforming," this is your invite.
Stay strong,Kai
Asset 4: Sales Page Hero Section (The Closer)
Build a Body That Performs. Powered by Plants. Period.Tired of being the "ethical but weak" one at the gym? Done with meal plans that leave you hungry and workouts that leave you frustrated?It's time to trade confusion for confidence, and salads for strength.The Swole & Soulful Protocol is an 8-week coaching program for vegans who are ready to lift heavy, eat smart, and finally build a powerful physique that aligns with their values.No bullsh*t. Just a proven plan, a powerful community, and results you can see and feel.
Your Wordsmith for the Plant-Based Revolution
The most visionary vegan brands and coaches, the ones shaping a kinder, healthier, more sustainable future often share a common struggle: their world-changing message gets lost. It's either drowned in complex scientific jargon or stripped of its soul by generic marketing buzzwords. The result? Slower growth and a muted impact, precisely when the world needs to hear them most.This is the gap I exist to fill. I'm a copywriter who speaks both "vegan" and "value." I bridge the gap between your powerful mission and the customers who are searching for it. I translate your expertise and passion into clear, compelling copy so you can build unshakeable trust, foster a loyal community, and achieve the growth your mission deserves.You won't need to explain to me why "cruelty-free" is non-negotiable. I'm already in the trenches with you. This native understanding means we can skip the basics and dive straight into crafting a messaging strategy that not only feels right but is built to perform, turning your audience's values into measurable value for your business.When I'm not meticulously refining a headline or crafting an email sequence, you can find me doing my own market research, which usually looks like experimenting with fermented foods in my kitchen, deep-diving into the latest clinical studies on adaptogens, or hosting a vegan cheese board night to prove its glorious potential.Ready to create copy that's as impactful as your mission?
